Présentation de la formation

Become an expert in the field of Artificial Intelligence applied to marketing to improve the decision-making process and play a major role in a company's performance. Through data science courses, learn how to use the power of Artificial Intelligence to process a large volume of information and make the right decision.

Deepen and apply your knowledge during a study trip to Dublin and a 4-6 month internship.

Infos pratiques

  • 19 400€
  • 1 an et 6 mois
  • Full-time
  • Paris
  • Anglais
  • Master of Science®

Les objectifs du programme

At the end of this program, choose the career that best suits you: Data Analyst, Data Strategist, Data Planner, Marketing Scientist, Data Consultant, Data Scientist, Marketing Strategist, Marketing Analysis/Marketing Research/CRM/Credit Analysis Expert/Analyst, Business Data Analyst, Data, Data Visualization Consultant, Marketing Data Analyst, Entrepreneur, Customer Intelligence Manager, E-marketer, Operational Researcher, Business Intelligence Consultant or Data Manager.

Les vidéos du programme

5 bonnes raisons de rejoindre le progamme

1. Joint training by a major Engineering School and a prominent Business School (both French “Grande Ecoles”)
2. Programme fully taught in English
3. Skills in both marketing and Artificial Intelligence
4. A professional training trip to Dublin to find out more about Big Tech

Profil recherché

The programme is open to:

- Students who hold a four-year bachelor degree or equivalent
- No English language test score is required for students with a degree from an English-speaking university. For other applicants, the following language requirements apply: TOEIC 790, IELTS 6, TOEFL 83.

Matières enseignées

- Management
- Project management
- Setting up a company
- Management
- Knowledge of the sector
- Equine Sciences
- Professional Immersion Course
- 6-month assignment in a company
- Writing a professional thesis
- Defense in front of a jury

Les intervenants

Agnis Stibe
Agnis Stibe

Professor in Transformation - Academic Director of Graduate Programme Artificial Intelligence for Marketing Strategy

He has a PhD in Information Processing Science from the University of Oulu, Finland, awarded in 2014 and held a postdoctoral position at the MIT - Massachusetts Institute of Technology in 2017.


Students have a number of options to fund their studies: - Scholarships: higher education, regional funding, travel or internship grants - Bank loans: EM Normandie has agreements with partner banks - Paid student jobs offered by the Jobs Service associations and “Junior Entreprise”.

Examples of positions: - Data Enabler - Data Visualization Consultant - Marketing Data Analyst - Entrepreneur - Customer Intelligence Manager - E-marketer - Operational Researcher - Business Intelligence Consultant - Data Manager - Data Analyst - Data Strategist - Big Data Consultant - Data Strategist - Marketing Scientist - Big Data Consultant - Data Scientist - Marketing Strategist - Expert/Analyst in Marketing/Marketing Research/CRM/Credit Analysis - Business Data Analyst

« The goal of the MSc in Artificial Intelligence for Marketing Strategy (AIMS), which is accredited by the Conference of Grandes Ecoles (CGE), is to train marketing strategists to create a market-focused company using innovative and revolutionary AI technologies. Managers will learn to use strategies and efficient decision-making processes using cutting-edge “martechs” (marketing technology service providers), enabling human managers to perform better in terms of generating and retaining business. » Rabih HADDAD

Les débouchés

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