Présentation de la formation

In the International Marketing and Business Development program, we train the future marketing managers and business developers, those capable of seizing business opportunities in local and foreign markets and running marketing operations to create and sustain value for the company.

By joining the International Marketing and Business Development program, you join a multicultural, multi-perspective group of students and speakers from the four corners of the world. You will work on real business challenges and embrace the reality of international marketing and business development with exporting companies from France and abroad.

Infos pratiques

  • 12 500€
  • 1 an et 3 mois
  • Full-time
  • Caen
  • Anglais
  • Master of Science®

Les objectifs du programme

This Master of Science® degree is a gate to numerous professional opportunities such as Marketing Manager, Head of Exports/Imports, Product Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant and/or a junior entrepreneur.

Les vidéos du programme

5 bonnes raisons de rejoindre le programme

1. Courses given entirely in English, while students are based in France in a very international environment. Knowledge and competencies enhanced by a cross-cultural dimension
2. Daily practice in cross-cultural issues thanks to the presence of many different nationalities.
3. A real-life training in business negotiation on a daily basis.
4. Courses given by lecturers from a variety of countries and experts in Marketing, Sales, Procurement and Supplies, International Business, Cross-cultural Management and Web-marketing,
5. Rich professional events: Business Dating with professionals and alumni, Professional Colloquia, In-company Consulting Projects (Geodis, Love Hotel Saint Martin,...), meeting with Head Office Executives of large groups.

Profil recherché

The programme is open to:

- Students who hold a four-year bachelor degree or equivalent
- No English language test score is required for students with a degree from an English-speaking university. For other applicants, the following language requirements apply: TOEIC 790, IELTS 6, TOEFL 83.

Matières enseignées

• Marketing processes
• International operations management
• Cross-national business
• Market research
• International marketing in practice
• French
• Digital marketing and services marketing
• Marketing innovation
• International business development
• Career Path
• Business Challenge
• Business Game
• Professional Thesis

Les intervenants


: Associate Professor in marketing - Academic Director of Graduate Program Cross-cultural Marketing & Negotiation - Academic director of European Business Programme

Yamen Koubaa is an Associate Professor of Marketing and International Affairs. He joined EM Normandie in 2019. He has a PhD in Marketing Science from the University of Marketing and Distribution Sciences, Ryūtsū Kagaku Daigaku, Japan, awarded in 2009.


Students have a number of options to fund their studies: - Scholarships: higher education, regional funding, travel or internship grants - Bank loans: EM Normandie has agreements with partner banks - Paid student jobs offered by the Jobs Service associations and “Junior Entreprise”.

Examples of positions: • Product Manager • Category Manager • International Brand Manager • Regional Sales Manager • International Sales Manager • International Project Manager • International Marketing Consultant • Head of Exports/Imports…

« This is a programme that produces experts in a range of international business and marketing techniques. Students learn and apply on market research, business planning, negotiation, logistics and legal techniques involved in International Trade, etc. The programme is designed around skill blocks that help students become more versatile. Exposure to intercultural influences is one of the highlights of the course. » Yamen KOUBAA

Les débouchés

• 75% net employment rate
• 74% in executive employment
• 78% on permanent contracts
• 78% of graduates found a job in less than 2 months
• Average gross annual salary including bonuses for the last 4 Master’s year groups: €40,150

Top Employeurs



Mondelēz International
Mondelēz International


Kantar Media
Kantar Media

Conseil, aux études de marché et marketing


Biens de consommation courante


Contenus, les médias et la communication

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